There were 330 million phones shipped in India last year, 44% of which were smartphones. Xiaomi is now the undisputed leader with a 28% market share in the smartphone segment, having a 4 percentage point lead on Samsung (and it was 5 points in the final quarter). That represents a sizable increase in market share since 2017 while the company's key opponents - Samsung, vivo and Oppo - were stuck in place. Xiaomi recorded its highest shipment numbers in India ever and expanded its offline presence in the country. That said, online smartphone shipments accounted for a record 36% thanks to...
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