It is no secret that most online content nowadays is consumed through mobile devices. Over the years, this has necessitated a gradual shift in technology, delivery systems and formatting of all sorts to cope with the new medium with challenges every step of the way. That, of course, includes ads - the backbone of online economy. But just because they are an inseparable part of the web, doesn't mean they have to get in the way of the main experience itself - a lesson many publishers have had to learn the hard way and are often still trying to circumvent. In a new development...
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