Smartwatches are still a developing niche, so there is quite a lot of uncertainty in the market. Still, if someone was going to make it big selling the odd accessories, Apple would be the best bet. Despite all the company's marketing efforts to push the Watch, it seems initial buzz has started wearing off and sales are heading for a significant decline. At least, that is what Brad Hargreaves predicts. The leading analyst at Pacific Crest Securities and has worked on Apple Watch forecasts in the past. As Brad clarified in a note to his clients, the Apple Watch should still manage to meet and perhaps even exceed the 5.5 million sales, he predicted for Q1 2015. Then however enthusiasm is quickly predicted to fade away - sales in the third and fourth fiscal quarters, which he initially estimated at 11 million, have been slashed to 10.5 and numbers decrease even more drastically for 2016 - 21 million watches, instead of 24 million. Brad Hargreaves bases his prediction on quite a lot of indicators: Store visits, Google search volume, third-party data and recent supply checks all suggest demand for Apple Watch has fallen sharply from initial levels, Google search statistics were also tabbed for extra info, so the research seems to be fairly extensive. Still, we just have to wait and see if the future is quite as gloomy for the Apple Watch and where such a scenario leaves other wearables as well. Source |...
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