The leading tech giants in South Korea Samsung and LG expanded their marketing budget in 2016. Samsung spent $10.2 billion which is a 24% increase compared to 2015 while its main South Korean competitors spent $1.6 billion, a 15% increase year-over-year. Industry experts commented that Samsung raised expenditures to keep the interest toward its smartphones high despite the Galaxy Note7 fiasco. LG, on the other hand, invested in promoting high-end home electronics. One of the brightest points in advertising for LG was its Superbowl commercial when US viewers saw a TV spot for...
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